The first, and most important phase (and most often overlooked) is the discovery phase. We need to know about your business, your audience, your competition, your goals and what is and isn't working with what you currently do. Our goal is to drive success, and that requires a well thought-out strategy and a clear understanding of your objectives.

It starts with a series of important questions:

• What does your brand convey about your business and how well do you stick to it?
• How do your offline and online marketing efforts compliment each other?
• Who are you trying to reach and where are you likely to make a connection?
• How tech savvy is your audience?

 
These and other questions create an audience profile and help define the goals of the project. Only after these concepts have been fully explored, we can then begin the design process.