Email Marketing

There is no more effective and cost efficient way of communicating with your audience than with a successful electronic direct mail (EDM) program. Responsible contact with existing customers and leads will not only keep them informed of what's going on, but will likely introduce you to new audiences when those messages are forwarded onto co-workers, friends or family.

Send clients monthly eNewsletters, announce sales or discounts, or just update interested clients on items they've opted in to learn more about. These clean, professionally designed email templates contain informative copy, supportive imagery and links to various portions of your website.

Build Your Audience

Pail Design works with you to assemble your list(s) and discover ways to encourage your website visitors to opt-in and learn more. We create simple forms on your website that allow your guests to automatically sign themselves up for your messages.

From the simple to use Admin page, you can add or remove emails – or even segment lists to provide different messaging for different audiences.

Share Your Message

Pail Design creates custom email templates that mirror your website and brand. We work with you to determine what types of content would work best in your messaging – and then develop a layout that best showcases this information. We can assist in copywriting and strategy as well, providing fresh ideas and stories to share with your customers.

Track and Measure Your Campaign

Best of all, everything is tracked and measured, so you can see who opened it, what parts of the campaign they are interested in, who forwarded it on to a friend, unsubscribed or bounced out.

The moment your campaign is sent you have access to a range of reports that show you exactly how your subscribers are interacting with it. Our reporting makes it easy to zoom right down to the subscriber level and see a timeline of exactly what they did with your email.

This provides you with real-time feedback of a campaign's success, in a means that traditional marketing and communications methods can't possibly provide.